15 years of marketing experience at blue chip organizations like Unilever globally. Developing innovations, campaigns, platforms and new brands across Europe, North America, Asia, Latin America and Africa.
Experience of repositioning iconic brands like Dove globally, to building youth brands like Axe, Rexona in developing markets, to entering white spaces and creating new innovative communications on Cif and Domestos to regain leadership in Russia, Turkey and Middle East, to passion based activations partnering with the likes of Chelsea football club, Globally reknowned DJ Black Coffee and Davido.
Has worked and lived in Singapore, London, Istanbul, Durban, and Karachi. Currently jets between South Africa and Pakistan.