Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non merat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra inceptos himenaeos. Mauris in erat justo. Nullam ac urna eu.

parallax background

Employee Value Proposition (EVP)

It’s all that a company offers as an employer, in exchange for the skills and experience of its employees, current and potential. Encompassing an organization’s mission, values, culture, it gives employees a powerful reason to work

At Create Think Tank, we are passionate about empowering leaders like you to shape a workplace where everyone thrives.

A Strong Employee Value Proposition (EVP) supports key organizational needs

A strong EVP resonates both internally and externally

The four-step approach to uncover, define, and implement a strong EVP


  • “The CTT EVP program is logical, well-designed, structured and easy to follow. It provided a practical process with templates and clear guidelines for every step of the EVP development process. From project team setup, stakeholder engagement to research, analysis, reporting and developing the creative brief, one of the biggest benefits was that they had done all the thinking. They were always one step ahead, saving us a lot of time!”
    Faiza Savul, Director HR - Head of Center of Expertise at global utility company
  • “My interactions with CTT have been exemplary. They quickly understood our business and asked insightful questions to help create, validate and execute our way forward. They are helpful and knowledgeable. I found myself completely trusting their suggestions/input really quickly”
    Naveed Asghar, CEO, GroupM
  • “A strong Employer Value Proposition is fundamental to attracting and retaining good talent. Having worked very closely with Create Think Tank, CTT, we were able to develop a strong and differentiated positioning for our employer brand, helping us win the coveted “Employer of the Year” award. I valued their expertise and laser focused approach – which delivers results. I highly recommend CTT as HR transformation experts.”
    Fariha Salahuddin SVP, CHRO AMESA, PepsiCo, Dubai, UAE
  • ‘There were refreshingly few marketing buzz words and a lot of insights. A very good partnership internally - stepping away from the traditionally heavily cognitive and cerebral process of positioning & identity and entering the world of creative and focused experimentation. And - as a welcome side effect you get a real understanding of your colleagues.’
    Avid Energy, UK
  • ‘If this had been pro-actively proposed by our normal communications agency, we would all have hailed it as genius. This could be the kind of session that transforms a “good” rating to an “excellent” rating for agency appraisals at the end of the year.’
    Unilever, UK - VP
  • ‘Really interesting and a different perspective/approach to understanding organizations better! Whether it’s to re-evaluate your employer brand position or discover the best space for it, the approach makes the experience insightful and engaging! The thinking is grounded in robust theories, which helps guide your brand to its most effective position based on what you want that brand to achieve!’
    Henkel, UK - Director

Scientifically proven programs backed by tech-driven research methods rooted in disciplines of human psyche, organizational culture, and a dynamic external culture.

Start Your HR Transformation Journey

  • Research and analytics

    Employee engagement survey | Focus groups | Internal data analysis | Employee segmentation analysis | People's analytics | Competitor analysis | Employee profile creation
  • Strategy

    Tailored EVP statements | Differentiation of EVP statements | Alignment with HR policies | Stakeholder feedback | Communication plans
  • Monitoring and evaluation

    Goals and Key Performance Metrics Identification | Timelines for EVP audits | Sustainability plans

EVP Experts


Can I send the survey to employees who don't have a corporate email address?
Yes. Survey can be accessed in a variety of ways.
Is the data secure and protected?
We never buy or sell data and will always work with you to ensure your data is secure.
How do you measure engagement?
Our engagement survey asks questions across a combination of organizational job and individual driver categories to get a full measure of employee engagement levels.
What is your average survey response rate and how do we achieve a good response rate?
Our response rate is 75%. We achieved this average by encouraging and supporting preservative communication strategies, creative problem solving, and automated email reminders.
What does the process look like?
A project management and advisory teams are there to help you from start to finish. A typical engagement survey project follows a workflow that covers everything from defining the strategy to implementing action plans from the results.
What support is available?
You will be assigned a dedicated project coordinator and adviser to guide you every step of the way support is guaranteed Monday to Friday 8 AM to 5 PM. However, we do our best to respond to urgent inquiries outside of these hours.
Can I view results by different data cuts?
Your project support team will work with you to define the most important demographics you need to report on such as location, department, leadership level country and so on.
Can leaders view the results of their area?
If the appropriate demographics are provided, leaders can view their area results. Work with your project manager to ensure you are tracking the information you need.
Can we send the survey in languages other than English?
The survey can be customized to accommodate languages.